Abraham Garcia

Studio Leadership

• Launched Workhorse with a pioneering distributed talent model, activating and sustaining our network of elite experts.
• Led a strategic merger to build a unified, design-led digital marketing studio serving emerging lifestyle brands; integrated teams, process, and pipeline to drive sustained growth.
• Positioned Workhorse as a key collaborator during the 2020 pandemic, guiding clients through digital transformation, remote operations, and process and systems modernization.

Integrated Design and Digital Marketing

• Directed integrated campaigns with agile teams, coordinating UGC, influencer programs, design and development, photography, retouching, motion, and video editing to deliver cohesive social media brand experiences.
• Directed brand identity, website design, and content strategy for DC/DOX and Double Exposure film festivals, unifying advertising, campaigns, web design, and live event marketing.
• Directed digital strategy and design for the National Women's History Museum, strengthening engagement for the world's largest online museum dedicated to women's history.

Project Highlights

• Designed and developed interactive e-learning websites, and web applications, including projects for PBS Learning and the American Association of Chemistry Teachers (AACT), requiring specialized scientific knowledge, technical expertise, and developer collaboration.
• Designed and developed the brand and product prototypes for Neurogazer, a neuroscience and AI startup, including identity, product design, and original portrait photography.
• Led design for Up from the People: Protest and Change in D.C., the permanent installation at the Martin Luther King Jr. Memorial Library in Washington, D.C.
• Partnered with advocacy organizations including ADL, Giffords, and the American Immigration Council to deliver pandemic-era digital transformation, producing online galas and campaigns that maintained donor engagement.

Clientele

• Hospitality & Tourism:: Eastern Market Main Street, Melange, Epic Curing and Smokehouse, DC Environmental Film Festival, Double Exposure: The Investigative Film Festival, DC/DOX (DC Documentary Film Festival), National Women's History Museum, DC Public Library
• Science-backed Consumer & Health:: Boodywear, Boody Baby, Center for Plastic Surgery, Kane NY, Priori Skincare, Superfoods Rx
• EdTech & E-learning:: American Association of Chemistry Teachers (AACT), PBS Kids, PBS Digital, Demme Learning, Resume Place
• Tech & Data:: Avhana Health, Datafresh, Neurogazer, Surprise Ride, Starry Night Capital, Blueprint Equity, Lavrock VC, Transit Labs, 1776
• Real Estate:: Bozzuto, Vornado, Coba, Crystal City BID, Faison

• Designed and built the brand, marketing site, and consumer product end to end as designer and frontend developer at seed stage, working from the 1776 incubator in Washington, DC.
• Designed and produced the viral 'My Fake Valentine' campaign, leveraging product features to drive national press and brand recognition (NPR, The Washington Post).

• Led early product and brand design as Genius evolved from a niche lyrics site into the internet's annotation platform.
• Collaborated with artists and creative partners to develop viral content and branded experiences that fueled viral moments and cultural relevance.

• Owned story, creative comps, and presentations for Microsoft's Windows 8 launch pitch, which won the account and expanded CP+B's technology portfolio.
• Supported integrated advertising campaigns for AmEx, Kraft, and Domino's, working across print, digital, and experiential channels.

• Worked directly with engineers and scientists on communication and design projects related to Global Positioning System (GPS) and new technology initiatives, translating complex technical language into approachable, informative, and concise writing and design.
• Produced high-resolution photography and designed high-quality, detailed, and accurate technical design, illustrations, catalogs, and exhibition graphics.

• Led new campaigns and initiatives to appeal to fundraisers while maintaining a brand that represented unity and strength in the community.
• Collaborated across departments and disciplines and partnered with organizations like the Human Rights Campaign for events and fundraisers.

• Led evidence-based creative strategy, research, and strategic insights for U.S. federal agencies: Center for Medicare and Medicaid Services (CMS), National Highway Traffic Safety Administration (NHTSA), Environmental Protection Agency (EPA), and more.
• Managed cross-functional teams turning theory (self-efficacy, norms, perceived risk) into clear message frames, CTAs, and toolkits for Latino-focused health initiatives.
• Built and managed a custom digital asset management (DAM) system to organize and distribute campaign materials across diverse projects and stakeholders.