Epic Curing is a premier artisanal meat curing company based in Washington, D.C., dedicated to the craft of traditional charcuterie with a modern twist.
Workhorse was engaged to lead a comprehensive brand launch, which included:
- Brand Identity: Developing a visual language that reflects both the heritage of meat curing and the brand’s contemporary approach.
- Digital Marketing Strategy: A multi-channel plan to grow the brand’s presence citywide.
- Pop-Up Experiences: Designing physical touchpoints for customers to experience the product firsthand.
- Content Creation: High-quality photography and storytelling that highlights the artisanal process.
The successful launch established Epic Curing as a key player in the D.C. specialty food scene, blending traditional techniques with a bold, modern brand presence.
