Sound-Reactive Studies, No. 01: a browser instrument
Case studyA web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongo…
Abraham Garcia, brand designer and creative director: selected work, design shots, and writing
Featured work01 / 13
Sacred Grove
Case studyAn immersive reading app for scripture and wisdom literature, designed by conversation first and built on a p…
ComfyUI, AnimateDiff, and the Open Local Stack
Case studyRunning ComfyUI and AnimateDiff on a laptop. The stack, the recipe, and the work it makes.
Vibe Coding is Design
EssayDevelopment is Design/Design is Development - exploring the changing relationship between design and developm…
Bootlegs: Turning Photoshop Fails into Fashion
ProjectHater’s gonna say it’s Photoshop. Every new digital tool shapes our design process with unique li…
DC/DOX Film Festival
Case studyBrand identity design for a new documentary film festival in Washington, DC
MLK Memorial Library Exhibition Design
Case studyExhibition design for the MLK Memorial Library, featuring historical archives and community-driven storytelli…
Epic Curing
Case studyBranding and digital marketing for a premier artisanal meat curing company in Washington, D.C.
Grounded in Brookland
Case studyBrand identity and community-focused design work for Grounded in Brookland, capturing the local spirit of Was…
Investigative Film Festival
Case studyDirect collaboration with festival founders forged a brand identity marked by authenticity and cultural signi…
Hi Fi Lo Fi Wi Fi
Case studyMy MFA thesis: an exploration of sound-reactive images, technology, and interaction, built from a series of i…
Starry Night Capital
Case studyBrand identity and website design for Starry Night Capital, a blockchain and cryptocurrency investment firm.…
Neurogazer
Case studyBrand identity design for neuroscience AI company developing MRI technologies for brain disorder treatment. I…
Work
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Recent writing
Notes on design, technology, and the creative process.
Sound-Reactive Studies, No. 01: a browser instrument
A web-native specimen sheet that prints itself in CMYK ink whenever a key is held. The first piece in an ongoing series of sound visualization studies that began with my 2011 thesis Hi Fi Lo Fi Wi Fi…
Branding in the Age of Agentic Design
Why branding is the design discipline best positioned for the agentic era, and what that looks like in the workspace we are building at Workhorse.
How thehonestape.com is built
A walkthrough of the stack behind thehonestape.com: Astro 5 with MDX, Payload CMS v3 for visitor messages, Cloudflare Pages and D1 for runtime, an on-page Llama 3.3 70B agent over the Hugging Face Rou…
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