I worked with the team at Grounded in Brookland to develop their brand identity and digital presence. The project focused on capturing the local community spirit and the artisanal nature of their offerings, resulting in a cohesive visual system that spans from physical signage to digital touchpoints.
Key aspects of the project included:
- Visual Identity: Creating a mark that resonates with the Brookland neighborhood.
- Narrative Design: Telling the story of local history and culture through visual elements.
- Print & Digital Collateral: Extending the brand across multiple customer touchpoints.
